Hawaiian Tropic’s Next Beauty Contest ‘No Bikini Required’

View Comments
Miss Hawaiian Tropic Australia Pageant Launch
Featured Items

221ed699 c1d8 4680 8dd4 29cf5b65a890 Hawaiian Tropics Next Beauty Contest No Bikini Required Win A Disney Vacation

keith listicle Hawaiian Tropics Next Beauty Contest No Bikini Required Win An American Idol Flyaway & a chance to Meet Keith Urban

465368621 Hawaiian Tropics Next Beauty Contest No Bikini Required Pick Your Favorite Country Band

dave gun Hawaiian Tropics Next Beauty Contest No Bikini Required Dude Shoots A Tree… The Tree Hits Back!

greg n dave Hawaiian Tropics Next Beauty Contest No Bikini Required Things To Say To Keep Your Man

rascal flatts e1392305753116  1  Hawaiian Tropics Next Beauty Contest No Bikini Required Get FREE Music Downloads

2014 countrymegaticket logo2 Hawaiian Tropics Next Beauty Contest No Bikini Required Mega Ticket Lineup

When you think Hawaiian Tropic, you think of tanning oil and beautiful women, but that was never the brands intention.

These pageants were supposed to be directed towards women because they make up such a large percentage of sunscreen users, but the bikini contests backfired. Women stopped supporting the contests, so Hawaiian Tropic called it quits. The Hawaiian Tropic Australian Pageant 2012 was the last bikini contest.

(Photo by Matt Roberts/Getty Images)

(Photo by Matt Roberts/Getty Images)

No kidding. Seeing beautiful, fit, tan women only make us “normal” women self conscious about our own bodies. I buy and use Hawaiian Tropic’s products like their tanning oil, but I wouldn’t set my DVR to record their bikini contest to see what the brand thinks I “should” look like.

Instead, Hawaiian Tropic will be focusing on the newest “face” for the brand. They aren’t looking for the girl who looks the best in the smallest bikini like these past contestants.

(Photo by Matt Roberts/Getty Images)

(Photo by Matt Roberts/Getty Images)

Miss Hawaiian Tropic Australia Pageant Launch

Contestants will be able to submit their photo and profile information to Hawaiian Tropic’s Facebook page, allowing women everywhere a chance to show off their own unique beauty.

The brand is looking for a spokeswoman who will promote healthy beautiful skin, and they are allowing Facebook fans to vote. The NY Times has more information on Hawaiian Tropic and where the brand is headed next.

View Comments
blog comments powered by Disqus