Jason Aldean Changes Song Lyrics To Accomodate Beer Sponsorship

View Comments
Jason Aldean

Jason Aldean (Photo by Rick Diamond/Getty Images for Country Thunder)

Featured Items

aphrodite e1409924900773 Jason Aldean Changes Song Lyrics To Accomodate Beer Sponsorship7 Tips for Keeping Naked Photos of Yourself Off the Internet

96287837 Jason Aldean Changes Song Lyrics To Accomodate Beer Sponsorship Do Taylor Swift And Katy Perry Hate Each other

jj Jason Aldean Changes Song Lyrics To Accomodate Beer Sponsorship Why JJ Watt Is Worth $100 Million ALL DAY LONG

pic duck Jason Aldean Changes Song Lyrics To Accomodate Beer SponsorshipDuckTales Theme Song With Real Ducks

guys Jason Aldean Changes Song Lyrics To Accomodate Beer Sponsorship 10 Types Of Single 30 Year Old Guys

Any beer lover who’s lived in or even just passed through Texas has almost certainly encountered Shiner Bock, the tasty dark lager brewed by the Spoetzl Brewery in the town of, you guessed it, Shiner.

That list of beer lovers appears to include Jason Aldean, who featured a shout-out to Shiner Bock in his new single, “Take a Little Ride.”

Or, at least the song did include it. Jason’s label, Broken Bow Records, sent a note to radio stations this week, asking them to replace the ‘old’ version of “Take a Little Ride” with a new one that replaces the lyric “grab a little Shiner Bock” with “grab a couple Rocky Tops.”

Why the change? According to a statement from the Broken Bow promotions team, it’s because “”Jason Aldean is in the process of signing an endorsement deal with the Coors Brewing Company.”

Product placement, of course, isn’t anything new in music — or TV, film, or other media. Fords and Chevys make regular appearances in country songs (Chevy even appears in “Ride”), and Bud Light figured prominently in the lyrics of Lee Brice’s hit “A Woman Like You”–so much so that he eventually won a sponsorship from them.

Aside from some hardcore Shiner fans, most listeners will likely not be irked by the change–the spirit of the song remains the same, after all. Plus, the change actually removed a brand name from the lyrics rather than trying to squeeze one in.

“Take a Little Ride” itself has been taking off quickly–it topped the iTunes sales charts the week of its release, and this week it debuted at Number 19 on the Billboard Country Songs chart (Aldean’s highest song debut to date).

OK, now who’s feeling thirsty?

- Kurt Wolff, CBS Local

View Comments
blog comments powered by Disqus
Follow

Get every new post delivered to your Inbox.

Join 38,873 other followers